Tuna Sales Quotation System (SQS)

Client Overview

Global Market Leader in Fishing & Processing

The Challenge

Global tuna sales operations suffered from fragmented commercial visibility and a severe lack of control over market quotations. This lack of real-time data prevented intelligent price analysis, reducing profit margins and slowing down strategic decision-making. We implemented a centralized solution to monitor KPIs in real time, allowing for dynamic price management and absolute control over sales to maximize performance and ensure long-term profitability in a highly competitive market.

Our Solution

We centralized the sales team's pricing and quotation workflow into a single platform:

• Unified view of the entire sales pipeline: We built a centralized platform where the team manages every sales transaction, replacing scattered files and manual tracking.
• Faster, more informed pricing decisions: We consolidate price data by species so the team can respond more quickly to market conditions.
• Real-time visible sales KPIs: We deploy dashboards with pending sales, price variations, conversion rates, and historical trends accessible to management and the team.
• Measurable market performance: We provide visibility into the pipeline by region and species, making it possible to understand which markets perform best and where there is opportunity.
• System ready to grow: The architecture is designed to incorporate forecasting, inventory linking, or CRM integration without needing to redesign what has already been built.

The team gained a single source of truth for pricing and sales performance across every market.

Key Benefits

The centralized platform delivered measurable commercial benefits:

• Sales team operating from a single, centralized platform instead of disconnected files and channels
• Faster response times with real-time visibility into every quote's status and expiry
• More informed pricing decisions backed by consolidated, species-specific market data
• Clear performance tracking with reliable KPI monitoring across the entire sales pipeline

The system now serves as the foundation for every quotation across global markets.

Results

The new platform changed how the sales team operates day to day: